Viewpoints Explained: Why Gold Prices Are Soaring To Record Highs

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If you’re lucky enough to have bought gold twenty years ago, you’re probably pretty happy right now. Back in the early 2000’s, the price per ounce was just under four hundred dollars. Today, this number sits at just over thirty-six hundred dollars per ounce, according to investment firm, American Hartford Gold.

The real surprise has been what’s happened just in the last year. Since 2024, gold’s value has skyrocketed by 55 percent. So, what’s driving this modern gold rush? Experts say it’s a mix of inflation, global uncertainty, and rising demand as investors search for safer places to invest than the stock market.

Historically speaking, gold is known to be a safe bet when currencies weaken or when interest rates don’t keep up with inflation. But here’s the real question: with prices so high, does it make sense to buy gold? Financial experts say yes because it still serves a different purpose than typical investments. It doesn’t pay dividends like stocks, or interest like bonds. Instead, its main role is stability. Think of it less as a way to get rich and more as an insurance policy if other assets lose value. That said, most experts don’t recommend putting a large chunk of your savings into gold. Instead, most suggest keeping just a small slice – anywhere between five to ten percent.

If you’ve never invested in gold, the simplest route is through exchange-traded funds or ETF’s – funds you can buy and sell like a stock that track the price of gold. With these, you don’t have to physically store it yourself. If you do want the actual metal, experts recommend sticking with government mints, established precious metal dealers, or accredited coin shops. These places have transparent pricing and guaranteed authenticity.

If you’re getting in at today’s prices, it’s more about long-term protection and not profit.

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