Viewpoints Explained: How Nuuly Cracked The Clothing Rental Business
This is Viewpoints Explained… For many years, clothing rental has been pitched as the future of fashion. But for a long time, the business model struggled to make sense financially. High costs, difficult logistics and customers who didn’t always stick around led to a lot of uncertainty. That’s why one company’s recent success is getting attention. Nuuly launched in 2019 as a subscription clothing rental service offering six items a month for ninety-eight dollars. On the surface, it looks similar […]